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ADRIANNA PAPELL GROUP

Massive Creative has served as Creative and Marketing consultant for the past 3 years, as the 30 year old dress maker Adrianna Papell has grown from $70+ million a year business to over $140 million. Massive has assisted in all phases of the company’s creative and marketing maturity including: Licensing, Branding, Social Media, and Marketing. It has been our underlying focus to assist Adrianna Papell Group in evolving from ‘dress maker’ to fashion ‘brand’. Massive Creative has provided creative and marketing support across all channels: In store, POP, Environmental marketing, Packaging, Media, Licensing and Online. It is interesting to note that, under the guidance of Massive Creative, the Adrianna Papell brand garnered over 70,000 followers in only 18 months. All of these initiatives have been carefully orchestrated to establish a consistent look-and-feel and message which in turn has effectively fostered brand recognition and affinity. Massive Creative has been entrusted with the creative and marketing management of the company’s 3 major brands: Adrianna Papell, Aidan Mattox and Hailey Logan. In addition, Massive Creative has been instrumental in the company’s foray into its first major licensing deal with the launching of a shoe and handbag line in 2013. The deal represents the marriage of 2 established industry leaders: former head of Nina shoes, Scott Silverstein of the Scott Silverstein Co. and Adrianna Papell LLC.

The Work

MAGAZINE DESIGN MARKETING INTERACTIVE DESIGN
BRANDING COMMUNICATIONS CREATIVE & STRATEGIC CONSULTING SERVICES

Spotlight

COMPASS KNOWLEDGE GROUP

Compass Knowledge Group, an industry leader in distance learning, engaged Massive Creative Inc for their knowledge and expertise in Creative, Marketing and Branding. The KEY objective was to help Compass move faster with creative initiatives (marketing and promotions of core products and services) as well as assist in the development of a rebranding of their company image. Less than 1 year after engaging Massive Creative, Compass Knowledge Group accelerated their growth and solidified a merger with industry leader, Embanet. Today, Embanet-Compass Knowledge Group lead the industry in providing world-class online learning solutions.

Compass Knowledge Group

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